BSA Motorcycles comes back to life, first model due in 2022

As one of the world’s leading motorcycle manufacturers of the 1950s and 60s, BSA will resume operations almost half a century after bankruptcy, funded by its new owner, Indian company Mahindra & Mahindra, and with a new factory under construction in England.

BSA Motorcycles Ltd. brought the news with the first tweet in his brand new Twitter account: “Return of a Legend. #BSaisBack. We have evolved, but our DNA remains unchanged. ”The short video shows a series of emblems from BSA’s long history and ends with the familiar red logo spearheading its revival.

Mahindra & Mahindra is an Indian company that also has a majority stake in Peugeot Motorcycles and the rights to Jawa. It was acquired by BSA in 2016 as part of its Classic Legends subsidiary along with Jawa and the historic Indian brand Yezdi, which has also been resurrected.

The first new BSA bike is due to be unveiled on Saturday 4th December at the Motorcycle Live Show in Birmingham, UK. The choice of time and place has its own meaning. BSA unveiled its first motorcycle around the same time of year, November 21, 1910, and its historic headquarters were in Small Heath on the eastern outskirts of Birmingham, not far from the live motorcycle show and new factory .